Webinar Description:

The lubricants industry is undergoing its most significant transformation in decades, driven by electrification, sustainability mandates, and digital technology. In this webinar, we’ll explore how leading manufacturers are reshaping strategies to meet the demands of an EV-dominated market, circular economy goals, and next-generation performance specifications, and how AI-powered monitoring and smarter formulations are redefining lubrication performance and maintenance through 2030.

Learning Takeaways:

· How electrification and environmental regulations are driving the development of new EV fluids, biodegradable lubricants, and circular base oil strategies

· How advances in synthetic and renewable base stocks are closing the performance gap with conventional lubricants while meeting tightening sustainability requirements

· How AI, IoT sensors, and real-time oil analysis are transforming maintenance from reactive to predictive, and reshaping the role of the lubrication professional

About the Presenter:

Bennett Fitch is the President of Mobius Institute and Noria Corporation. His years of experience at Noria includes director of development for Lubrication Program Development (LPD) services and LubePM, the lubrication program management platform. Additionally, he serves as a senior technical consultant and is an instructor for Noria’s Machinery Lubrication and Oil Analysis courses with an interactive, yet relaxed approach to engage his audience. His expertise is established from years within oil analysis and machinery lubrication as the core of his career. He received his bachelor’s degree in mechanical engineering from Georgia Institute of Technology with a concentration in applied tribology and a master’s degree in business administration from the University of Tulsa. Bennett is also certified through the International Council for Machinery Lubrication (ICML) as a Machinery Lubrication Engineer (MLE), Machinery Lubrication Technician Level II (MLT II) and Machine Lubricant Analyst Level III (MLA III).